Pizzeria marketing trends to watch
As an independent pizzeria owner, staying ahead of marketing trends is key to attracting fresh customers and driving online orders.
With a hat tip to Pizza Today, here are 10 marketing trends that can help your pizzeria thrive all year long:
1. Online ordering: More than just taking orders
Online ordering isn't just convenient — it's a powerful sales tool. By suggesting extra toppings, sides, or desserts during checkout, you can increase your average order value. Make sure your online menu is easy to navigate and showcases your best offerings.
2. Strong social media presence
Focus on creating short, engaging videos for platforms like TikTok and Instagram Reels. Show off your craveworthy food, give behind-the-scenes peeks at your kitchen, or highlight your staff. Don't forget to use your social media to promote online ordering and special deals.
3. Using AI and machine learning
AI tools can help you analyze customer data and predict trends. This can lead to more effective marketing campaigns and personalized promotions. For example, you could use AI to send targeted offers based on a customer's favorite toppings or ordering habits.
4. Importance of customer data
The data you collect from online orders is incredibly valuable. Use it to create personalized marketing efforts that keep customers coming back. Track preferences, ordering frequency, and favorite items to tailor your promotions and improve customer loyalty.
5. Cause marketing
Supporting local causes that align with your brand can improve your image and strengthen community connections. Consider partnering with local schools or charities, or hosting fundraising nights where a portion of sales goes to a good cause.
6. Local influencer and media campaigns
Instead of aiming for national exposure, focus on local influencers and media. A food blogger with a dedicated local following can drive more awareness and orders than a big-name celebrity. Invite local influencers for a tasting session or collaborate on a special pizza creation.
7. Optimizing for voice search
More people are using voice search to find local businesses. Optimize your online presence for phrases like "pizza near me" or "best pizza in [your city]." This can help you show up in voice search results when hungry customers are looking for their next meal.
8. Engaging with review sites
Actively engage with review sites like Yelp and Google Reviews. Respond to both positive and negative reviews promptly and professionally. This shows that you value customer feedback and are committed to providing great service.
9. Capturing data with free WiFi
If you offer dine-in service, providing free WiFi can help you collect valuable customer data. Set up a system where customers need to enter their email address to access the WiFi. You can then use this information for future marketing efforts, like email newsletters or special promotions.
10. Improving loyalty programs
A well-designed loyalty program can significantly boost repeat business. Offer points for online orders, birthday specials, or exclusive deals for loyal customers. Make sure your program is easy to understand and use, whether it's through a mobile app or a simple punch card system.
