Independent, but not alone.
I believe that owners like you deserve all the advantages of big chains without any of the compromise. The power of community makes it possible. Here’s our story.
Ilir Sela, FOUNDER & CEO
That’s my uncle, grandfather, and father at Charlie’s Pizza in 1975.
Growing up in their pizzerias showed me that shops like yours are at the center of our communities. Your incredible food, service, and charm are there for all of life’s special moments from big celebrations to cozy dinners.
But why is it that 60% of neighborhood shops fail within a year after opening? 1
Because running an independent shop is challenging. You know firsthand. Owners like you must tackle the complexities of marketing, technology integration, supply chain, and financial management on your own. This often leads to higher costs and greater risks.
Of course, you could have joined a big franchise like Domino’s. You’d get immediate brand recognition, structured support, and economies of scale. You’d also give up your individuality — everything that makes your shop unique.
I believe that was never a real option for you.
That’s why I started Slice. And here’s how I know that we will succeed together.
You are part of a powerful community.
Independents have the numbers.
Many people think that the pizza industry is all about the big four. They’re wrong.
There are more shops like yours in America than every single corporate franchise pizza shop combined. This gives you collective strength.2
Independents don’t have the advantages.
While there are more of you, the big chains make more per location.3
With built-in shared resources, they bring in more than twice as much revenue per location as a pizzeria like yours.
Independents deserve a level playing field.
Imagine pairing your superior food and service with the technology, marketing, buying power, and support that’s baked into every big chain.
That’s what we did.
Slice puts big chain advantages to work for you.
Technology
Our world-class engineering teams are solely focused on digital-first solutions for pizzerias.
Support
From tech specialists to customer care, we’re a professional, 24/7 extension of your staff.
Marketing
We take out the guesswork (and hard work) by using your data to automate and customize everything.
Buying Power
Our size allows us to negotiate better vendor and supplier rates on your behalf.
These ingredients come together as a system that helps you earn and save more every day.
Be in business for yourself.
Not by yourself.
I built Slice because I believe in independent pizza.
20,000 pizzerias believe in Slice because of the value we deliver every single day.
Ready to join us?
Trusted by 20,000 pizzerias
24/7 human support
Built for pizzerias
Slice’s integrated system works better together.
Sell your FOOD
Double your ticket size.4
MARKET TO CUSTOMERS
Bring in 50% more reorders.5
RUN YOUR SHOP
Take orders twice as fast.6
GAIN RESOURCES
Get surrounded with support.
1 Failure rate as reported by FSR Magazine.
2 Data from the PMQ Pizza Power Report 2024.
3 Average sales per location for biggest four franchises and for independent pizzerias calculated from the PMQ Pizza Power Report 2024.
4 Based on Slice data comparing average order volume between offline and online orders.
5 Based on Slice data comparing a customer group receiving loyalty marketing versus those who do not.
6 Based on Slice average order confirmation time comparing Register to phone orders.