How to drive traffic to your pizzeria during slower hours

Running an independent pizzeria comes with its own set of challenges, especially when it comes to filling seats during slower hours. But don't worry — we've got some great tips to turn up your sales on a Tuesday. 

Here are some effective strategies to drive more traffic to your pizzeria during those quieter times.

1. Offer time-specific discounts

One of the best ways to draw folks in during slow hours is by offering special deals. Try promoting "Happy Hour Pizza Specials" or "Afternoon Slice Deals" on your website and social media. People love a good bargain, especially when it comes to pizza!

2. Create special promotions

Get creative with your offers during off-peak hours. How about a "Buy One, Get One Free" deal, discounted family meals, or free appetizers with a purchase? These kinds of promotions can turn a slow afternoon into a bustling pizzeria.

3. Host unique events

Nothing brings people together like a fun event. Consider organizing pizza-making classes, trivia nights, or live music sessions during your slower hours. It's a great way to create a lively atmosphere and get people through the door.

4. Leverage online ordering and delivery

In today's digital age, online ordering and delivery are must-haves. Encourage customers to order online or for delivery during off-peak times by offering exclusive discounts or free delivery. It's a win-win: customers get a deal, and you keep business flowing during slower hours.

5. Collaborate with local businesses

Team up with nearby businesses to create joint promotions. How about a "Pizza and Pint" deal with a local brewery, or a "Pizza and Coffee" special with a nearby café? These partnerships not only increase traffic to your pizzeria but also strengthen community ties.

6. Optimize your local SEO

Make sure your pizzeria is easy to find online. Update your Google My Business profile with accurate information and high-quality photos. Encourage happy customers to leave positive reviews — it'll boost your search engine ranking and help new customers find you.

7. Engage with your community on social media

Social media is a powerful tool for connecting with your local community. Share posts about your time-specific discounts, special promotions, and events. Use mouth-watering photos of your pizzas to capture your audience's attention. And don't forget to respond to comments and messages promptly so you can build stronger relationships with your followers.

8. Implement a loyalty program

Reward your regular customers and encourage repeat visits with a loyalty program. It could be as simple as a punch card system (buy 9 pizzas, get the 10th free) or a more sophisticated digital program. Loyal customers are more likely to visit during slower hours if they know they're working towards a reward.

9. Offer a lunch special

If your slow hours tend to be during lunchtime, create a lunch special that's too good to resist. A personal pizza with a side salad or a slice with a drink can attract nearby office workers or students looking for a quick, affordable meal.

10. Partner with local sports teams or schools

Sponsor a local sports team or partner with nearby schools. Offer team discounts or student specials during your slower hours. This not only brings in business but also helps build your reputation as a community-minded pizzeria.

11. Host a "Pizza of the Month" challenge

Create excitement and encourage repeat visits by introducing a new specialty pizza each month. Offer it at a discount during slower hours and encourage customers to vote on their favorites. The most popular ones could earn a permanent spot on your menu.

12. Utilize email marketing

Build an email list and send out newsletters with special offers for slower hours. You could even create an "Early Bird" or "Night Owl" club with exclusive deals for those who visit during off-peak times.

Increasing off-peak orders

Give people a compelling reason to visit. Whether it's through irresistible deals, fun events, or simply by being an engaged part of your community, there are plenty of ways to keep your pizzeria bustling during traditionally slow times.